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Marketing Plans: How to Prepare Them, How to Use Them
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Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date September 1, 2002
Pages 648
Binding Paperback
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9780750656252
ISBN-10 0750656255
Dimensions 1.50 by 7.50 by 0.75 in.
Weight 3 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $51.95
§As reported by publisher
Summaries and Reviews
Editions
Paperback
Book cover for 9780750641166 Book cover for 9780750683869
 
6 edition from Butterworth-Heinemann (April 13, 2007)
9780750683869 | details & prices | 675 pages | 7.00 × 9.50 × 1.00 in. | 4.50 lbs | List price $50.95
About: Marketing Plans is simply the definitive guide to making plans that work.
The price comparison is for this edition
5th edition from Butterworth-Heinemann (September 1, 2002)
9780750656252 | details & prices | 648 pages | 7.50 × 0.75 × 1.50 in. | 3.00 lbs | List price $51.95
4th rev&up edition from Butterworth-Heinemann (June 1, 1999)
9780750641166 | details & prices | 578 pages | 7.50 × 10.00 × 1.50 in. | 2.60 lbs | List price $49.99
About: At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.
Library
Book cover for 9780531095904
 
from Franklin Watts (March 1, 1985)
9780531095904 | details & prices | List price $19.95
About: Demonstrates how to conduct a marketing audit, discusses short-and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution

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