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International Cases in Tourism Management
By
John Swarbrooke and
Susan Horner
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Bibliographic Detail
Publisher
Routledge
Publication date
January 13, 2004
Pages
565
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780750655149
ISBN-10
0750655143
Dimensions
1 by 7.25 by 9.50 in.
Weight
1.75 lbs.
Published in
Great Britain
Original list price
$67.95
Summaries and Reviews
Amazon.com description: Product Description: International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Editions
Paperback
The price comparison is for this edition
from Routledge (January 13, 2004)
9780750655149 | details & prices | 565 pages | 7.25 × 9.50 × 1.00 in. | 1.75 lbs | List price $67.95
About: International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
About: International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
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