search for books and compare prices
cover image
Marketing Plans: How to Prepare Them, How to Use Them
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Paperback | Library
Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date June 1, 1999
Pages 578
Binding Paperback
Edition 4th rev&up
Book category Adult Non-Fiction
ISBN-13 9780750641166
ISBN-10 0750641169
Dimensions 1.50 by 7.50 by 10 in.
Weight 2.60 lbs.
Published in Great Britain
Original list price $49.99
Summaries and Reviews
Amazon.com description: Product Description: At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.


In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable.

For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks.



An international marketing bestseller
New two colour internal design with new page layout and features providing maximum clarity
Focuses on key recent developments in marketing techniques and provides a range of practical marketing tools


Editions
Paperback
Book cover for 9780750641166 Book cover for 9780750656252 Book cover for 9780750683869
 
6 edition from Butterworth-Heinemann (April 13, 2007)
9780750683869 | details & prices | 675 pages | 7.00 × 9.50 × 1.00 in. | 4.50 lbs | List price $50.95
About: Marketing Plans is simply the definitive guide to making plans that work.
5th edition from Butterworth-Heinemann (September 1, 2002)
9780750656252 | details & prices | 648 pages | 7.50 × 0.75 × 1.50 in. | 3.00 lbs | List price $51.95
About: Now in its 5th edition Marketing Plans is a highly renowned international bestseller.
The price comparison is for this edition
4th rev&up edition from Butterworth-Heinemann (June 1, 1999)
9780750641166 | details & prices | 578 pages | 7.50 × 10.00 × 1.50 in. | 2.60 lbs | List price $49.99
About: At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.
Library
Book cover for 9780531095904
 
from Franklin Watts (March 1, 1985)
9780531095904 | details & prices | List price $19.95
About: Demonstrates how to conduct a marketing audit, discusses short-and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.