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Marketing Plans: How to Prepare Them, How to Use Them
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Bibliographic Detail
Publisher
Butterworth-Heinemann
Publication date
June 1, 1999
Pages
578
Binding
Paperback
Edition
4th rev&up
Book category
Adult Non-Fiction
ISBN-13
9780750641166
ISBN-10
0750641169
Dimensions
1.50 by 7.50 by 10 in.
Weight
2.60 lbs.
Published in
Great Britain
Original list price
$49.99
Summaries and Reviews
(view table of contents)
Editions
Paperback
6 edition from Butterworth-Heinemann (April 13, 2007)
9780750683869 | details & prices | 675 pages | 7.00 × 9.50 × 1.00 in. | 4.50 lbs | List price $50.95
5th edition from Butterworth-Heinemann (September 1, 2002)
9780750656252 | details & prices | 648 pages | 7.50 × 0.75 × 1.50 in. | 3.00 lbs | List price $51.95
The price comparison is for this edition
4th rev&up edition from Butterworth-Heinemann (June 1, 1999)
9780750641166 | details & prices | 578 pages | 7.50 × 10.00 × 1.50 in. | 2.60 lbs | List price $49.99
Library
from Franklin Watts (March 1, 1985)
9780531095904 | details & prices | List price $19.95
About: Demonstrates how to conduct a marketing audit, discusses short-and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution
About: Demonstrates how to conduct a marketing audit, discusses short-and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution
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