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Market-Led Strategic Change: Transforming the Process of Going to Market
By
Nigel Piercy
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Bibliographic Detail
Publisher
Butterworth-Heinemann
Publication date
February 1, 1998
Binding
Paperback
Edition
2nd
Book category
Adult Non-Fiction
ISBN-13
9780750632850
ISBN-10
0750632852
Published in
Great Britain
Original list price
$42.95
Summaries and Reviews
Editions
Paperback
5 revised edition from Routledge (December 12, 2016)
9780415834278 | details & prices | 576 pages | List price $67.95
About: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market.
About: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market.
4th edition from Routledge (November 11, 2008)
9781856175043 | details & prices | 551 pages | 7.25 × 9.50 × 1.25 in. | 2.70 lbs | List price $58.95
The price comparison is for this edition
2nd edition from Butterworth-Heinemann (February 1, 1998)
9780750632850 | details & prices | List price $42.95
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