search for books and compare prices
cover image
Retail Marketing Plans: How to Prepare Them, How to Use Them
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover | Paperback
Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date January 1, 1997
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780750620215
ISBN-10 0750620218
Dimensions 0.75 by 6.50 by 9.50 in.
Weight 1.20 lbs.
Availability§ Out of Print
Original list price $26.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Retailing combines, as a business, a unique set of problems with an endless variety of solutions. Retail Marketing Plans is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting.

Professor Malcolm McDonald uses his experience as a consultant to retailing operations internationally to show marketing managers and directors within the sector how best to achieve their long term goals. Christopher Tideman adds the dimension of a lifetime of practical experience at the most senior levels in some of the world's leading retail organizations.

Malcolm McDonald leading figure in field of marketing
Christopher Tideman provides practical experience at the most senior levels in some of the world's leading retail organizations
The only book which addresses marketing planning applied in a retailing context


Editions
Hardcover
Book cover for 9780750601542
 
With Christopher C. S. Tideman | from Butterworth-Heinemann (March 1, 1993)
9780750601542 | details & prices | 6.00 × 9.00 × 0.50 in. | 1.40 lbs | List price $62.95
About: Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting.
Paperback
Book cover for 9780750620215
 
The price comparison is for this edition
from Butterworth-Heinemann (January 1, 1997)
9780750620215 | details & prices | 6.50 × 9.50 × 0.75 in. | 1.20 lbs | List price $26.95
About: Retailing combines, as a business, a unique set of problems with an endless variety of solutions.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.