Professor Malcolm McDonald uses his experience as a consultant to retailing operations internationally to show marketing managers and directors within the sector how best to achieve their long term goals. Christopher Tideman adds the dimension of a lifetime of practical experience at the most senior levels in some of the world's leading retail organizations.
Malcolm McDonald leading figure in field of marketing
Christopher Tideman provides practical experience at the most senior levels in some of the world's leading retail organizations
The only book which addresses marketing planning applied in a retailing context
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