search for books and compare prices
cover image
Tactical Seo: The Theory and Practice of Search Marketing
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Kogan Page Ltd
Publication date August 28, 2016
Pages 240
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780749477998
ISBN-10 0749477997
Dimensions 0 by 6 by 9 in.
Published in Great Britain
Original list price $29.95
Summaries and Reviews description: Product Description:
Search engine optimization (SEO) is an increasingly critical tool for digital marketers. Tactical SEO explains how to understand the opportunities, challenges, and values that SEO can bring to companies in the long term. Chapters explore: what SEO is and why it matters; understanding Google; the symbiotic nature of Google and SEO; why other search engines matter; the restraints of process-driven SEO and the value of opportunity; supporting longevity with search ripples; thinking about SEO in terms of value, rather than ROI; building SEO expertise in-house versus outsourcing; evaluating success in search marketing; and planning for the future.

Book cover for 9780749477998
The price comparison is for this edition
from Kogan Page Ltd (August 28, 2016)
9780749477998 | details & prices | 240 pages | List price $29.95
About: Search engine optimization (SEO) is an increasingly critical tool for digital marketers.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. is not a bookseller, just an information source.