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Tactical Seo: The Theory and Practice of Search Marketing
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date August 28, 2016
Pages 240
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780749477998
ISBN-10 0749477997
Dimensions 0 by 6 by 9 in.
Published in Great Britain
Original list price $29.95
Summaries and Reviews
Amazon.com description: Product Description:
Search engine optimization (SEO) is an increasingly critical tool for digital marketers. Tactical SEO explains how to understand the opportunities, challenges, and values that SEO can bring to companies in the long term. Chapters explore: what SEO is and why it matters; understanding Google; the symbiotic nature of Google and SEO; why other search engines matter; the restraints of process-driven SEO and the value of opportunity; supporting longevity with search ripples; thinking about SEO in terms of value, rather than ROI; building SEO expertise in-house versus outsourcing; evaluating success in search marketing; and planning for the future.


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Paperback
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from Kogan Page Ltd (August 28, 2016)
9780749477998 | details & prices | 240 pages | List price $29.95
About: Search engine optimization (SEO) is an increasingly critical tool for digital marketers.

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