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The 30 Day MBA: Your Fast Track Guide to Business Success
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date January 28, 2016
Pages 332
Binding Paperback
Edition 4th
Book category Adult Non-Fiction
ISBN-13 9780749475000
ISBN-10 0749475005
Dimensions 1 by 6.25 by 9.25 in.
Weight 1.08 lbs.
Published in Great Britain
Original list price $24.95
Summaries and Reviews
Amazon.com description: Product Description:

The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanations and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.

This fourth edition includes a new concept for each chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business, and features new case studies on Heinz, Adidas, Puma, Nike, and Shell.  With a range of free online resources for readers to revise and test their knowledge, this bestselling guide is packed with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.



Editions
Paperback
Book cover for 9780749463311 Book cover for 9780749469900 Book cover for 9780749475000
 
The price comparison is for this edition
4th edition from Kogan Page Ltd (January 28, 2016)
9780749475000 | details & prices | 332 pages | 6.25 × 9.25 × 1.00 in. | 1.08 lbs | List price $24.95
About: The 30 Day MBA covers the essential elements and core disciplines in a top MBA program.
3 edition from Kogan Page Ltd (August 28, 2013)
9780749469900 | details & prices | 323 pages | 6.25 × 9.25 × 0.75 in. | 1.12 lbs | List price $24.95
About: The 30 Day MBA covers the essential elements and core disciplines in a top MBA program.
2 rev upd edition from Kogan Page Ltd (September 28, 2011)
9780749463311 | details & prices | 297 pages | 6.25 × 9.25 × 1.00 in. | 1.06 lbs | List price $24.95
About: The 30 Day MBA covers the essential elements and core disciplines in a top MBA program.

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