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Digital Branding: A complete step-by-step guide to strategy, tactics and measurement
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date April 28, 2014
Pages 220
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780749469955
ISBN-10 0749469951
Dimensions 0.50 by 6.25 by 9.50 in.
Weight 0.74 lbs.
Published in Great Britain
Original list price $29.95
Summaries and Reviews
Amazon.com description: Product Description:


In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. 

Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.

Editions
Hardcover
Book cover for 9780749476564
 
from Kogan Page Ltd (April 28, 2014)
9780749476564 | details & prices | 220 pages | 6.50 × 9.25 × 0.75 in. | 1.10 lbs | List price $55.00
About: In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies.
Paperback
Book cover for 9780312103316 Book cover for 9780749469955
 
The price comparison is for this edition
from Kogan Page Ltd (April 28, 2014)
9780749469955 | details & prices | 220 pages | 6.25 × 9.50 × 0.50 in. | 0.74 lbs | List price $29.95
About: In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies.
With Lanny B. Fields | from St Martins Pr (December 1, 1997); titled "The Global Past: 1500 To the Present"
9780312103316 | details & prices | 8.00 × 10.25 × 0.75 in. | 2.25 lbs | List price $76.00
This edition also contains The Global Past: 1500 To the Present
About: School Book

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