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Online Public Relations: A Strategic Approach
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date August 28, 2015
Pages 288
Binding Paperback
Edition 3
Book category Adult Non-Fiction
ISBN-13 9780749465452
ISBN-10 074946545X
Dimensions 0 by 6 by 9 in.
Availability§ Publication Cancelled
Original list price $37.50
§As reported by publisher
Summaries and Reviews description: Product Description:
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.

Founded on theory and practice and firmly aimed at the corporate relations practitioner and strategist and at students, Online Public Relations is a study of the underlying drivers of online relationship management. It shows how the internet brings public relations closer to the heart of corporate governance, corporate and brand relationships, reputation promotion and issues management. It provides clear pointers for organizing public relations professionally now, and indicates a vision for the future.

Book cover for 9780749465452
The price comparison is for this edition
With David Phillips | 3 edition from Kogan Page Ltd (August 28, 2015)
9780749465452 | details & prices | 288 pages | List price $37.50
About: The internet has totally revolutionized the practice of public relations.

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