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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
By
Calvin Jones and
Damian Ryan
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Bibliographic Detail
Publisher
Kogan Page Ltd
Publication date
April 28, 2012
Pages
283
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780749464271
ISBN-10
0749464275
Dimensions
0.75 by 6.25 by 9.25 in.
Weight
1 lbs.
Availability§
Out of Print
Original list price
$29.95
Subjects
§As reported by publisher
Amazon.com says people who bought this book also bought:
Digital Marketing Analytics | Advertising in a Digital Age | The On-Demand Brand | Understanding Digital Marketing | Digital Minds
Digital Marketing Analytics | Advertising in a Digital Age | The On-Demand Brand | Understanding Digital Marketing | Digital Minds
Summaries and Reviews
Amazon.com description: Product Description:
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.
The authors deal with every key topic in detail, including:
- search marketing
- social media
- mobile marketing
- affiliate marketing
- e-mail marketing
- customer engagement
This book will help readers to:
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve the competitive edge to keep them ahead
Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.
The authors deal with every key topic in detail, including:
- search marketing
- social media
- mobile marketing
- affiliate marketing
- e-mail marketing
- customer engagement
This book will help readers to:
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve the competitive edge to keep them ahead
Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.
Editions
Hardcover
With Damian Ryan |
from Kogan Page Ltd (February 28, 2009)
9780749453893 | details & prices | 276 pages | 6.75 × 9.75 × 1.00 in. | 1.42 lbs | List price $39.95
Paperback
The price comparison is for this edition
With Damian Ryan |
2 edition from Kogan Page Ltd (April 28, 2012)
9780749464271 | details & prices | 283 pages | 6.25 × 9.25 × 0.75 in. | 1.00 lbs | List price $29.95
About: Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing.
About: Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing.
Miscellaneous
With Damian Ryan |
from Kogan Page Ltd (February 1, 2009)
9780749456047 | details & prices | 304 pages | List price $39.95
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