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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
By
Calvin Jones and
Damian Ryan
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Bibliographic Detail
Publisher
Kogan Page Ltd
Publication date
February 28, 2009
Pages
276
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780749453893
ISBN-10
0749453893
Dimensions
1 by 6.75 by 9.75 in.
Weight
1.42 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$39.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | Social Media Marketing | The Media Handbook | Hey, Whipple, Squeeze This | The Spin Selling Fieldbook | The New Rules of Marketing and PR
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | Social Media Marketing | The Media Handbook | Hey, Whipple, Squeeze This | The Spin Selling Fieldbook | The New Rules of Marketing and PR
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
With Damian Ryan |
from Kogan Page Ltd (February 28, 2009)
9780749453893 | details & prices | 276 pages | 6.75 × 9.75 × 1.00 in. | 1.42 lbs | List price $39.95
Paperback
With Damian Ryan |
2 edition from Kogan Page Ltd (April 28, 2012)
9780749464271 | details & prices | 283 pages | 6.25 × 9.25 × 0.75 in. | 1.00 lbs | List price $29.95
About: Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing.
About: Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing.
Miscellaneous
With Damian Ryan |
from Kogan Page Ltd (February 1, 2009)
9780749456047 | details & prices | 304 pages | List price $39.95
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