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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
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Jump down to see edition details for: Paperback | Miscellaneous
Bibliographic Detail
Publisher Kogan Page Ltd
Publication date January 1, 2008
Pages 197
Binding Paperback
Edition Csm rei
Book category Adult Non-Fiction
ISBN-13 9780749451493
ISBN-10 0749451491
Dimensions 0.75 by 6.75 by 8.50 in.
Weight 0.80 lbs.
Original list price $24.95
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Summaries and Reviews
Amazon.com description: Product Description:
Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter aid understanding.
 
Written by an authority on marketing plans, this book is useful for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track.


Editions
Paperback
Book cover for 9780749451493
 
The price comparison is for this edition
Csm rei edition from Kogan Page Ltd (January 1, 2008)
9780749451493 | details & prices | 197 pages | 6.75 × 8.50 × 0.75 in. | 0.80 lbs | List price $24.95
About: Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world.
Miscellaneous
With Malcolm McDonald | from Kogan Page Ltd (September 25, 2009)
9780749452841 | details & prices | List price $0.04

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