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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation
By
Paul Noble and
Tom Watson
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Bibliographic Detail
Publisher
Kogan Page Ltd
Publication date
November 1, 2007
Pages
252
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780749449797
ISBN-10
0749449799
Dimensions
1 by 6 by 9.25 in.
Weight
1.10 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$37.50
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners.
Editions
Paperback
The price comparison is for this edition
2 edition from Kogan Page Ltd (November 1, 2007); titled "Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation"
9780749449797 | details & prices | 252 pages | 6.00 × 9.25 × 1.00 in. | 1.10 lbs | List price $37.50
About: Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has.
About: Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has.
from Kogan Page Ltd (May 31, 2005)
9780749443061 | details & prices | 213 pages | 6.00 × 8.75 × 0.75 in. | 0.75 lbs | List price $35.00
About: * Combines 'how to' advice, theoretical insights and interviews with PR industry leaders
About: * Combines 'how to' advice, theoretical insights and interviews with PR industry leaders
Miscellaneous
from Kogan Page Ltd (October 9, 2009); titled "Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation"
9780749452780 | details & prices | List price $0.04
This edition also contains Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation
This edition also contains Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation
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