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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date June 1, 2009
Pages 274
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780749449681
ISBN-10 0749449683
Dimensions 1 by 6 by 9.25 in.
Weight 1.16 lbs.
Published in Great Britain
Original list price $37.50
Summaries and Reviews
Amazon.com description: Product Description:

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.

This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively.  David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs.  PR practitioners must explore how these new technologies and new ways of thinking can help them get their messages across.  They must learn to navigate a world of information which social media has made far more complex.

Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.



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Paperback
Book cover for 9780749449681
 
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With David Phillips | 2 edition from Kogan Page Ltd (June 1, 2009)
9780749449681 | details & prices | 274 pages | 6.00 × 9.25 × 1.00 in. | 1.16 lbs | List price $37.50
About: The internet has totally revolutionized the practice of public relations.

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