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The New Strategic Brand Management: Creating And Sustaining Brand Equity Long Term
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date October 1, 2004
Pages 497
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780749442835
ISBN-10 0749442832
Dimensions 1.25 by 7.50 by 9.75 in.
Weight 2.80 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $59.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Positioning | Kellogg On Branding | Building Strong Brands
Summaries and Reviews
Amazon.com description: Product Description:
A comprehensive and practical review of the new rules of brand management.


Editions
Paperback
Book cover for 9780749442835 Book cover for 9780749450854
 
4th edition from Kogan Page Ltd (March 1, 2008)
9780749450854 | details & prices | 560 pages | 7.50 × 9.50 × 1.50 in. | 2.94 lbs | List price $70.00
About: Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.
The price comparison is for this edition
from Kogan Page Ltd (October 1, 2004)
9780749442835 | details & prices | 497 pages | 7.50 × 9.75 × 1.25 in. | 2.80 lbs | List price $59.95
About: A comprehensive and practical review of the new rules of brand management.

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