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Bibliographic Detail
Publisher
Kogan Page Ltd
Publication date
October 1, 2004
Pages
497
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780749442835
ISBN-10
0749442832
Dimensions
1.25 by 7.50 by 9.75 in.
Weight
2.80 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$59.95
§As reported by publisher
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Summaries and Reviews
Editions
Paperback
4th edition from Kogan Page Ltd (March 1, 2008)
9780749450854 | details & prices | 560 pages | 7.50 × 9.50 × 1.50 in. | 2.94 lbs | List price $70.00
About: Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.
About: Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.
The price comparison is for this edition
from Kogan Page Ltd (October 1, 2004)
9780749442835 | details & prices | 497 pages | 7.50 × 9.75 × 1.25 in. | 2.80 lbs | List price $59.95
About: A comprehensive and practical review of the new rules of brand management.
About: A comprehensive and practical review of the new rules of brand management.
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