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If You're So Brilliant...How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date May 1, 2002
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780749437268
ISBN-10 074943726X
Dimensions 0.50 by 6.50 by 8.25 in.
Weight 0.85 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $14.95
§As reported by publisher
Summaries and Reviews description: Product Description:
Brilliant people love to be challenged. That's why you're attracted to this book. But behind all that brilliance, there's something bothering you. Your marketing plans look good but are not quite hitting the spot. They seem to fall short of their objectives...

Book cover for 9780749437268
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from Kogan Page Ltd (May 1, 2002)
9780749437268 | details & prices | 6.50 × 8.25 × 0.50 in. | 0.85 lbs | List price $14.95
About: Brilliant people love to be challenged.

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