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Successful Global Account Management: Key Strategies and Tools for Managing Global Customers
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date January 1, 2002
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780749436049
ISBN-10 0749436042
Dimensions 1 by 6.25 by 9.50 in.
Weight 1.15 lbs.
Availability§ Publisher Out of Stock
Published in Great Britain
Original list price $55.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?


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Hardcover
Book cover for 9780749436049
 
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from Kogan Page Ltd (January 1, 2002)
9780749436049 | details & prices | 6.25 × 9.50 × 1.00 in. | 1.15 lbs | List price $55.00
About: While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts.

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