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Key Account Management: The Route to Profitable : Key Supplier Status
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date April 1, 2000
Pages 274
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780749430986
ISBN-10 0749430982
Dimensions 1 by 6 by 9.25 in.
Weight 1 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $27.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
Key Account Management (KAM) is central to any company's sales and marketing strategy. Peter Cheverton, experienced in KAM strategies with clients such as ICI, Guinness, DuPont, and BMW and offers highly practical planning and methodology for identifying, obtaining, retaining and developing key customers. Written in a clear, jargon-free style, it is packed with examples, techniques, diagrams, action points and checklists.


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Paperback
Book cover for 9780749430986
 
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from Kogan Page Ltd (April 1, 2000)
9780749430986 | details & prices | 274 pages | 6.00 × 9.25 × 1.00 in. | 1.00 lbs | List price $27.95
About: Key Account Management (KAM) is central to any company's sales and marketing strategy.

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