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Bibliographic Detail
Publisher
Polity Pr
Publication date
September 30, 2011
Pages
273
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780745647173
ISBN-10
0745647170
Dimensions
1 by 5.75 by 8.25 in.
Weight
0.86 lbs.
Published in
Great Britain
Original list price
$22.95
Amazon.com says people who bought this book also bought:
Strategic Issues Management | Organizational Rhetoric | Introducing Communication Research | Applying Communication Theory for Professional Life | Boxing Plato's Shadow | It's Not Just PR | Political Tone | Essentials Of Corporate Communication | Ethics for Public Communication
Strategic Issues Management | Organizational Rhetoric | Introducing Communication Research | Applying Communication Theory for Professional Life | Boxing Plato's Shadow | It's Not Just PR | Political Tone | Essentials Of Corporate Communication | Ethics for Public Communication
Summaries and Reviews
Amazon.com description: Product Description: Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoricÃthe strategic use of symbols to manipulate popular opinion and political power.
Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.
This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.
Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.
This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.
Editions
Hardcover
from Polity Pr (September 30, 2011)
9780745647166 | details & prices | 273 pages | 6.25 × 8.75 × 1.25 in. | 1.10 lbs | List price $69.95
Paperback
The price comparison is for this edition
from Polity Pr (September 30, 2011)
9780745647173 | details & prices | 273 pages | 5.75 × 8.25 × 1.00 in. | 0.86 lbs | List price $22.95
About: Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations?
About: Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations?
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