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Understanding Disney: The Manufacture of Fantasy
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Bibliographic Detail
Publisher Polity Pr
Publication date May 1, 2001
Pages 261
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780745614830
ISBN-10 0745614833
Dimensions 1 by 6 by 9 in.
Weight 1.15 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $60.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults?


In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time.


This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.

Editions
Hardcover
Book cover for 9780745614830
 
The price comparison is for this edition
from Polity Pr (May 1, 2001)
9780745614830 | details & prices | 261 pages | 6.00 × 9.00 × 1.00 in. | 1.15 lbs | List price $60.95
About: Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world.
Paperback
Book cover for 9780745614847
 
from Polity Pr (April 18, 2001)
9780745614847 | details & prices | 261 pages | 5.75 × 8.75 × 0.75 in. | 0.95 lbs | List price $29.95

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