Women Who Work: Rewriting the Rules for Success | Great Again: How to Fix Our Crippled America | Big Agenda: President Trumpâs Plan to Save America | Cop Under Fire: Moving Beyond Hashtags of Race, Crime and Politics for a Better America | Old School: Life in the Sane Lane | How Trump Won: The Inside Story of a Revolution | Unti Nonfiction | Trump | The Trump Card
Two of the hottest trend-spotters in AmericaâCelinda Lake, a leading political strategist for the Democratic party and one of the nationâs foremost experts on electing women candidates, and Kellyanne Conway, a leading conservative pollster and president and CEO of The Polling Company, INC.â¢âthemselves cross the aisle to reveal the ways in which a newly defined, united power base among women is reshaping the state of our nation much more than the two-sided politics of Left and Right. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book) that theyâve conducted, Conway and Lake demonstrate how women are getting what they want and need by rejecting outdated traditions and expectations that no longer fit their reality. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that donât sacrifice family or sanity. They are taking charge of the marketplace, controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women.
And thatâs just the beginning. In this smart, exhilarating book, Conway and Lakeâwho often fall on opposite sides of the countryâs most polarizing debatesâcome together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the radioactive, hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunityâdoing it their way and, in the process, improving life for all Americans.
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