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Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound
By
Martin Lindstrom and
Philip Kotler (foreword by)
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Bibliographic Detail
Publisher
Free Pr
Publication date
February 1, 2005
Pages
237
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780743267847
ISBN-10
0743267842
Dimensions
1 by 6.25 by 9 in.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$27.00
§As reported by publisher
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Competing Against Luck | Unconscious Branding | Paid Attention | Brandwashed | Buyology | Buyology
Summaries and Reviews
Summary
Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to establish an effective marketing approach. By the author of BRANDchild. 50,000 first printing.
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