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Branded Nation: The Marketing Of Megachurch, College Inc., And Museumworld
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Bibliographic Detail
Publisher
Simon & Schuster
Publication date
August 23, 2005
Pages
327
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780743243476
ISBN-10
0743243471
Dimensions
1 by 5.50 by 8.50 in.
Weight
0.70 lbs.
Original list price
$20.99
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Introducing Communication Research | Good to Great and the Social Sectors | Forces For Good | Introducing Communication Research | A First Look at Communication Theory | Everything but the Coffee | The History and Theory of Rhetoric | Ice Cream Social | Writing Empirical Research Reports
Summaries and Reviews
Summary
A social analysis of the impact of branding on various facets of high culture discusses how everyday companies and products have become symbols of American power, discussing how branding has had a pervasive effect on higher cultural institutions, including the church, universities, and museums. Reprint. 40,000 first printing.
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