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Bibliographic Detail
Publisher
Simon & Schuster
Publication date
June 30, 2002
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780743207676
ISBN-10
074320767X
Availability§
Out of Print
Original list price
$20.96
§As reported by publisher
Amazon.com says people who bought this book also bought:
The Brand Gap | Brand Portfolio Strategy | Brand Relevance | Positioning | Designing Brand Identity | Aaker on Branding | Kellogg On Branding | Building Strong Brands | Managing Brand Equity
The Brand Gap | Brand Portfolio Strategy | Brand Relevance | Positioning | Designing Brand Identity | Aaker on Branding | Kellogg On Branding | Building Strong Brands | Managing Brand Equity
Summaries and Reviews
Amazon.com description: Product Description: Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. An expert in this burgeoning field, David Aaker now prepares managers for the next wave of the brand revolution. With co-author Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. The authors offer their conceptualization of "brand architecture" - how multiple brands relate to each other - as well as insights on the new area of internet branding.
Editions
Paperback
The price comparison is for this edition
from Simon & Schuster (June 30, 2002)
9780743207676 | details & prices | List price $20.96
About: Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty.
About: Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty.
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