Amazon.com description: Product Description: With The Keys to the White House: A Surefire Guide to Predicting the Next President, average citizens are giving the pollsters and pundits a run for their money. In this book, prominent political analyst and historian Allan J. Lichtman presents thirteen historical factors, or "keys" (four political, seven performance, and two personality), that determine the outcome of presidential elections. In the chronological, successful application of these keys to every election since 1860―including the 2000 election where Al Gore was predicted to and did indeed win the popular vote, and the 2004 contest for Bush's reelection―Lichtman dispels much of the mystery behind electoral politics and challenges many traditional assumptions. Scholars of the electoral process, their students, and general readers who want to get a head-start on calling Decision 2008 should not miss this book.