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Cases in Advertising And Marketing Management: Real Situations for Tomorrow's Managers
By
Edd Applegate and
Art Johnsen
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Bibliographic Detail
Publisher
Rowman & Littlefield Pub Inc
Publication date
October 15, 2006
Pages
217
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780742538368
ISBN-10
0742538362
Dimensions
0.50 by 7.25 by 8.75 in.
Weight
1.05 lbs.
Original list price
$36.00
Amazon.com says people who bought this book also bought:
Cornerstones of Managerial Accounting | A New Economic View of American History | Health Policy Issues | Development As Freedom | Advertising and Promotion | Integrated Marketing Communication | Your Ad Here | Public Relations Cases | Here Comes Everybody
Cornerstones of Managerial Accounting | A New Economic View of American History | Health Policy Issues | Development As Freedom | Advertising and Promotion | Integrated Marketing Communication | Your Ad Here | Public Relations Cases | Here Comes Everybody
Summaries and Reviews
Editions
Hardcover
from Rowman & Littlefield Pub Inc (October 15, 2006)
9780742538351 | details & prices | 217 pages | 7.50 × 9.25 × 0.75 in. | 1.40 lbs | List price $106.00
Paperback
The price comparison is for this edition
from Rowman & Littlefield Pub Inc (October 15, 2006)
9780742538368 | details & prices | 217 pages | 7.25 × 8.75 × 0.50 in. | 1.05 lbs | List price $36.00
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