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Subliminal: How Your Unconscious Mind Rules Your Behavior
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Bibliographic Detail
Publisher Random House
Publication date April 24, 2012
Binding CD/Spoken Word
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9780739383681
ISBN-10 073938368X
Dimensions 1 by 5 by 6 in.
Weight 0.50 lbs.
Original list price $30.00
Other format details audio
Summaries and Reviews
Amazon.com description: Product Description: Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

Includes a bonus PDF of diagrams and illustrations from the book

Editions
Hardcover
Book cover for 9780307378217
 
1 edition from Pantheon Books (April 24, 2012)
9780307378217 | details & prices | 260 pages | 6.50 × 9.75 × 1.00 in. | 1.25 lbs | List price $26.95
About: Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
Paperback
Book cover for 9780307472250
 
Reprint edition from Vintage Books (February 12, 2013)
9780307472250 | details & prices | 260 pages | 5.50 × 8.75 × 1.00 in. | 0.60 lbs | List price $15.00
About: From the bestselling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), a startling and eye-opening examination of how the unconscious mind shapes our experience of the world.
CD/Spoken Word
Book cover for 9780739383681
 
The price comparison is for this edition
Unabridged edition from Random House (April 24, 2012)
9780739383681 | details & prices | 5.00 × 6.00 × 1.00 in. | 0.50 lbs | List price $30.00
About: Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

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