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Predatory Marketing: What Everyone in Business Needs to Know to Win Today's American Consumer
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Bibliographic Detail
Publisher William Morrow & Co
Publication date January 1, 1997
Pages 288
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780688148362
ISBN-10 0688148360
Dimensions 1.25 by 6.50 by 10 in.
Weight 1.25 lbs.
Availability§ Out of Print
Original list price $25.00
§As reported by publisher
Summaries and Reviews
Summary
A collection of tips and solutions showcases this professional marketing expert's philosophy of increasing market share by attacking the competition at their strong points, anticipating trends, and knowing customer's needs. Tour.
Amazon.com description: Product Description: Britt Beemer understands, probably better than anyone else in North America, how customers think, why they think that way, and what obstacles must be overcome to generate a sale. His expertise comes from a continuing dialogue with three million consumers and hands-on experience with hundreds of companies that cover the whole spectrum of consumer products. Clients who follow Britt Beemer's recommendations enjoy an average growth rate several times greater than their competitors, earning him a reputation as one of America's leading business strategists.

In Predatory Marketing he shares his encyclopedic knowledge of changing consumer preferences, presenting new information and dozens of tips and practical solutions so business executives can cater better to customer needs. Beemer shows how to outsmart rivals by being the first to anticipate trends in the marketplace. And he presents his revolutionary predatory marketing strategy for increasing market share by attacking competitors at their strong points, not their weak ones.

Includes six special nationwide surveys conducted especially for Predatory Marketing, including the ten reasons Americans most hate shopping and the latest on consumer attitudes toward phone marketing, automation, and the Internet.

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Hardcover
Book cover for 9780688148362
 
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from William Morrow & Co (January 1, 1997)
9780688148362 | details & prices | 288 pages | 6.50 × 10.00 × 1.25 in. | 1.25 lbs | List price $25.00
About: Showcases a professional marketing expert's philosophy of increasing market share by attacking the competition at their strong points, anticipating trends, and knowing customers' needs

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