In Predatory Marketing he shares his encyclopedic knowledge of changing consumer preferences, presenting new information and dozens of tips and practical solutions so business executives can cater better to customer needs. Beemer shows how to outsmart rivals by being the first to anticipate trends in the marketplace. And he presents his revolutionary predatory marketing strategy for increasing market share by attacking competitors at their strong points, not their weak ones.
Includes six special nationwide surveys conducted especially for Predatory Marketing, including the ten reasons Americans most hate shopping and the latest on consumer attitudes toward phone marketing, automation, and the Internet.
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