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Competing on Internet Time: Lessons from Netscape and Its Battle With Microsoft
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Bibliographic Detail
Publisher Free Pr
Publication date January 12, 2000
Pages 366
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780684863450
ISBN-10 0684863456
Dimensions 1 by 6 by 9.25 in.
Weight 0.85 lbs.
Original list price $24.95
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Summaries and Reviews
Summary
Details the Internet software company's product development and marketing strategies (view table of contents)
Amazon.com description: Product Description: Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer.
With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.

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