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Permission Marketing: Turning Strangers into Friends, and Friends into Customers
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Bibliographic Detail
Publisher Simon & Schuster
Publication date May 1, 1999
Pages 256
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780684856360
ISBN-10 0684856360
Dimensions 1 by 6 by 8 in.
Weight 0.70 lbs.
Original list price $26.00
Summaries and Reviews
Summary
The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour. (view table of contents)

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