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The Blackwell Encyclopedic Dictionary of Marketing
By
Dale Littler (editor) and
Barbara R. Lewis (editor)
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Bibliographic Detail
Publisher
Blackwell Pub
Publication date
May 11, 1999
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780631214854
ISBN-10
0631214852
Dimensions
0.75 by 6.50 by 7.50 in.
Weight
1.10 lbs.
Original list price
$65.95
Other format details
reference
Summaries and Reviews
Editions
Hardcover
from Blackwell Pub (September 1, 1997)
9781557869395 | details & prices | 274 pages | 7.00 × 10.00 × 1.00 in. | 1.45 lbs | List price $123.95
Paperback
The price comparison is for this edition
from Blackwell Pub (May 11, 1999)
9780631214854 | details & prices | 6.50 × 7.50 × 0.75 in. | 1.10 lbs | List price $65.95
About: The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
About: The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
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