Amazon.com description: Product Description
: Initiating and implementing innovation at every level of the business is now one of the most important competitive strengths for companies to develop. In the "Handbook of Innovation Management", these issues are addressed by European practitioners and academics. The book is divided into major sections giving clear guidance on the key principles and techniques. The handbook covers such topics as initiating innovation and the characteristics of innovative companies; managing, controlling and implementing innovation strategies; and the effect of the European business environment on how firms can innovate in the 1990s. Practical examples of successful implementation in firms, combined with the latest theory, give an overview of the way in which strategy and practice contribute to competitive success. This book should be of interest to postgraduates studying innovation, senior business managers, corporate and business school libraries and consultants.