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In Strategic Adaptation in the Health Professions, James W. Begun and Ronald C. Lippincott offer health professionals specific adviceand strategiesfor meeting the myriad challenges the health care industry faces. Using their strategic adaptation framework--a framework health professionals can use to adapt to new market demands--the authors present guidelines to help providers and administrators alike maintain the traditional legitimacy they have enjoyed with patients and suppliers, while enhancing their ability to further the goals of their professions.
Examples drawn from several health professions--including medicine, optometry, nursing, physical therapy, occupational therapy, pharmacy, and health care administration--demonstrate how the health professions can benefit from continuous strategic adaptation.
About: The health professions have changed.
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