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Advertising and Integrated Brand Promotion
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Jump down to see edition details for Advertising and Integrated Brand Promotion: Hardcover
Jump down to see edition details for Advertising and Integrated Brand Promotion: Hardcover
Bibliographic Detail
Publisher South-Western Pub
Publication date February 16, 2011
Pages 693
Binding Hardcover
Edition 6
Book category Adult Non-Fiction
ISBN-13 9780538473323
ISBN-10 0538473320
Dimensions 1.25 by 8.50 by 11 in.
Weight 4.15 lbs.
Original list price $356.95
Summaries and Reviews
Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Hardcover
Book cover for 9780324113808 Book cover for 9780538473323
 
The price comparison is for this edition
6 edition from South-Western Pub (February 16, 2011)
9780538473323 | details & prices | 693 pages | 8.50 × 11.00 × 1.25 in. | 4.15 lbs | List price $356.95
This edition also contains Advertising and Integrated Brand Promotion
from South-Western Pub (April 1, 2002)
9780324113808 | details & prices | 773 pages | 8.50 × 10.75 × 1.25 in. | 4.25 lbs | List price $264.95
3 edition from South-Western Pub (April 1, 2002)
9789990849059 | details & prices | List price $0.02
This edition also contains Advertising and Integrated Brand Promotion
Hardcover
Book cover for 9780324568622 Book cover for 9780538473323
 
The price comparison is for this edition
With Chris T. Allen | 6 edition from South-Western Pub (February 16, 2011)
9780538473323 | details & prices | 693 pages | 8.50 × 11.00 × 1.25 in. | 4.15 lbs | List price $356.95
This edition also contains Advertising and Integrated Brand Promotion
5th edition from South-Western Pub (April 18, 2008)
9780324568622 | details & prices | 726 pages | 9.75 × 11.00 × 1.25 in. | 4.25 lbs | List price $302.95
About: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
3 edition from South-Western Pub (April 1, 2002)
9789990849059 | details & prices | List price $0.02
This edition also contains Advertising and Integrated Brand Promotion

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