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Marketing Strategy
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Bibliographic Detail
Publisher South-Western Pub
Publication date April 8, 2010
Pages 743
Binding Paperback
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9780538467384
ISBN-10 053846738X
Dimensions 1 by 7.75 by 9.75 in.
Weight 2 lbs.
Availability§ Out of Print
Original list price $315.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

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