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Creative Strategy in Advertising
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Jump down to see edition details for Creative Strategy in Advertising: Paperback
Jump down to see edition details for James, Brother of Jesus, and the Jerusalem Church: A Radical Exploration of Christian Origins: Paperback
Jump down to see edition details for James, Brother of Jesus, and the Jerusalem Church: A Radical Exploration of Christian Origins: Paperback
Bibliographic Detail
Publisher
Wadsworth Pub Co
Publication date
August 1, 2000
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780534557843
ISBN-10
0534557848
Dimensions
0.50 by 7.50 by 9.50 in.
Weight
1.35 lbs.
Original list price
$102.95
Summaries and Reviews
Amazon.com description: Product Description: This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment. Up-to-the-minute coverage of advertising on the Web is covered in an entirely new Chapter 11, "The Internet: The Ultimate Direct," and the book has been updated throughout to provide fresh and contemporary examples of advertising campaigns for all media. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. With extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.
Editions
Editions for the work Creative Strategy in Advertising
Paperback
With Bonnie L. Drewniany |
11 int edition from Gardners Books (January 31, 2013)
9781285080277 | details & prices | 314 pages | 8.00 × 9.75 × 0.50 in. | 1.35 lbs | List price $96.40
With Bonnie L. Drewniany |
11 edition from Wadsworth Pub Co (January 1, 2013)
9781133307266 | details & prices | 314 pages | 8.00 × 10.00 × 0.75 in. | 1.32 lbs | List price $261.95
With Bonnie L. Drewniany |
10th edition from Wadsworth Pub Co (March 8, 2010)
9781439082706 | details & prices | 328 pages | 8.00 × 10.50 × 0.75 in. | 1.35 lbs | List price $293.95
With Bonnie L. Drewniany |
9 edition from Wadsworth Pub Co (April 20, 2007)
9780495095699 | details & prices | 332 pages | 8.00 × 10.00 × 0.50 in. | 1.35 lbs | List price $281.95
The price comparison is for this edition
With Bonnie L. Drewniany, Alan Saxby, James Crossley (other contributor) |
from Wadsworth Pub Co (August 1, 2000)
9780534557843 | details & prices | 7.50 × 9.50 × 0.50 in. | 1.35 lbs | List price $102.95
This edition also contains James, Brother of Jesus, and the Jerusalem Church: A Radical Exploration of Christian Origins
About: This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment.
This edition also contains James, Brother of Jesus, and the Jerusalem Church: A Radical Exploration of Christian Origins
About: This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment.
With Bonnie L. Drewniany |
6 sub edition from Wadsworth Pub Co (August 1, 1997)
9780534522636 | details & prices | 322 pages | 8.25 × 10.25 × 0.50 in. | 1.35 lbs | List price $80.95
With Rose Adders |
from Wadsworth Pub Co (December 1, 1994)
9780534252601 | details & prices | 8.00 × 10.00 × 0.75 in. | 1.65 lbs | List price $62.95
This edition also contains Still Bored at Work: Pocket Edition
About: Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs.
This edition also contains Still Bored at Work: Pocket Edition
About: Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs.
With Elisa Koopmans |
from Wadsworth Pub Co (January 1, 1992)
9780534162900 | details & prices | 7.50 × 9.25 × 0.75 in. | 1.55 lbs | List price $50.95
This edition also contains Perceived Threat
About: This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.
This edition also contains Perceived Threat
About: This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.
With Guido Rafael Vaca |
from Wadsworth Pub Co (January 1, 1985)
9780534038793 | details & prices | List price $31.95
This edition also contains A la cima del éxito con Dios yo voy: Secretos Que Estan En Tí Para Llegar Al Éxito Total
About: This book should be of interest to students taking courses in advertising writing.
This edition also contains A la cima del éxito con Dios yo voy: Secretos Que Estan En Tí Para Llegar Al Éxito Total
About: This book should be of interest to students taking courses in advertising writing.
Editions for the work James, Brother of Jesus, and the Jerusalem Church: A Radical Exploration of Christian Origins
Paperback
With Alan Saxby |
from Wipf & Stock Pub (April 8, 2015)
9781498203906 | details & prices | 318 pages | 6.00 × 9.00 × 0.75 in. | 1.04 lbs | List price $38.00
The price comparison is for this edition
With Bonnie L. Drewniany, Alan Saxby, A. Jerome Jewler |
from Wadsworth Pub Co (August 1, 2000); titled "Creative Strategy in Advertising"
9780534557843 | details & prices | 7.50 × 9.50 × 0.50 in. | 1.35 lbs | List price $102.95
This edition also contains Creative Strategy in Advertising
About: This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment.
This edition also contains Creative Strategy in Advertising
About: This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment.
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