Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies | The Industries of the Future | Machine, Platform, Crowd: Harnessing Our Digital Future | The Second Machine Age | The Industries of the Future | Cognitive Surplus | The Information
From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our livesâfrom virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufactureâcan be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trendsâinteracting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioningâand demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kellyâs bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is headingâwhat to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into placeâas this new world emerges.
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