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We Interrupt This Newscast: How to Improve Local News And Win Ratings
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Bibliographic Detail
Publisher Cambridge Univ Pr
Publication date April 16, 2007
Pages 231
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780521871150
ISBN-10 0521871158
Dimensions 0.75 by 6 by 9.25 in.
Weight 1.05 lbs.
Original list price $110.00
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description: Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

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Hardcover
Book cover for 9780521871150
 
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from Cambridge Univ Pr (April 16, 2007)
9780521871150 | details & prices | 231 pages | 6.00 × 9.25 × 0.75 in. | 1.05 lbs | List price $110.00
About: Local television newscasts around the country look alike and are filled with crime, accidents, and disasters.

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