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The Profit Impact Of Marketing Strategy Project: Retrospect and Prospects
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Bibliographic Detail
Publisher
Cambridge Univ Pr
Publication date
January 10, 2005
Pages
307
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780521840538
ISBN-10
0521840538
Dimensions
0.75 by 6.25 by 9 in.
Weight
1.45 lbs.
Published in
Great Britain
Original list price
$110.00
Other format details
university press
Summaries and Reviews
(view table of contents)
Editions
Hardcover
The price comparison is for this edition
from Cambridge Univ Pr (January 10, 2005)
9780521840538 | details & prices | 307 pages | 6.25 × 9.00 × 0.75 in. | 1.45 lbs | List price $110.00
Paperback
1 edition from Cambridge Univ Pr (November 19, 2009)
9780521123457 | details & prices | 307 pages | 6.00 × 9.25 × 0.75 in. | 1.10 lbs | List price $44.99
About: Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential.
About: Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential.
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