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By
Jacob Goldenberg and
David Mazursky
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Bibliographic Detail
Publisher
Cambridge Univ Pr
Publication date
February 1, 2002
Pages
224
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780521800891
ISBN-10
0521800897
Dimensions
0.75 by 6.75 by 9.75 in.
Weight
1.55 lbs.
Published in
Great Britain
Original list price
$190.00
Other format details
university press
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
Editions
Hardcover
The price comparison is for this edition
from Cambridge Univ Pr (February 1, 2002)
9780521800891 | details & prices | 224 pages | 6.75 × 9.75 × 0.75 in. | 1.55 lbs | List price $190.00
About: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design.
About: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design.
Paperback
from Cambridge Univ Pr (January 1, 2002)
9780521002493 | details & prices | 224 pages | 6.75 × 9.75 × 0.50 in. | 1.10 lbs | List price $79.99
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