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Creativity in Product Innovation
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Bibliographic Detail
Publisher Cambridge Univ Pr
Publication date February 1, 2002
Pages 224
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780521800891
ISBN-10 0521800897
Dimensions 0.75 by 6.75 by 9.75 in.
Weight 1.55 lbs.
Published in Great Britain
Original list price $190.00
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Editions
Hardcover
Book cover for 9780521800891
 
The price comparison is for this edition
from Cambridge Univ Pr (February 1, 2002)
9780521800891 | details & prices | 224 pages | 6.75 × 9.75 × 0.75 in. | 1.55 lbs | List price $190.00
About: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design.
Paperback
Book cover for 9780521002493
 
from Cambridge Univ Pr (January 1, 2002)
9780521002493 | details & prices | 224 pages | 6.75 × 9.75 × 0.50 in. | 1.10 lbs | List price $79.99

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