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Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago
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Bibliographic Detail
Publisher Cambridge Univ Pr
Publication date October 26, 2009
Pages 282
Binding Hardcover
Edition 1
Book category Adult Non-Fiction
ISBN-13 9780521762052
ISBN-10 0521762057
Dimensions 1 by 6.25 by 9 in.
Weight 1.20 lbs.
Original list price $109.99
Other format details university press
Summaries and Reviews description: Product Description: Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents, Eleonora Pasotti fills the gap by showing how cities suffering for decades from poor government, entrenched patronage, lack of development, and social conflict made a transition to a new form of governance: brand politics. Facilitated by the joint presence of direct elections, low party discipline, and high rates of municipal fiscal self-reliance, brand politics breaks a vicious cycle of skepticism and inertia and opens the window for a broad set of reforms. The theory of brand politics shows mayors emulating marketing mavericks: in commerce, consumers aspire to become different people by acquiring products; in politics, citizens support mayors' brands because they seek to become carriers of the same values. Voting and buying have thus become increasingly synonymous in citizens' primal search for a means of expressing their identities.

Book cover for 9780521762052
The price comparison is for this edition
1 edition from Cambridge Univ Pr (October 26, 2009)
9780521762052 | details & prices | 282 pages | 6.25 × 9.00 × 1.00 in. | 1.20 lbs | List price $109.99
About: Branding is ubiquitous, yet its workings in politics are still untheorized.
Book cover for 9780140029406
With V. S. Naipaul | Reprint edition from Penguin USA (July 1, 1992); titled "The Mimic Men"
9780140029406 | details & prices | 5.25 × 8.00 × 0.75 in. | 0.40 lbs | List price $12.95
This edition also contains The Mimic Men
About: Just 40, Ralph Singh - a disgraced colonial minister exiled from Isabella, the Caribbean island of his birth - writes his autobiography in a genteel hotel in a run-down London suburb.

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