search for books and compare prices
cover image
We Interrupt This Newscast: How To Improve Local News And Win Ratings, Too
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Cambridge Univ Pr
Publication date April 30, 2007
Pages 231
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780521691543
ISBN-10 0521691540
Dimensions 0.50 by 6 by 9.25 in.
Weight 0.80 lbs.
Original list price $34.99
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description: Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

Editions
Paperback
Book cover for 9780521691543
 
The price comparison is for this edition
from Cambridge Univ Pr (April 30, 2007)
9780521691543 | details & prices | 231 pages | 6.00 × 9.25 × 0.50 in. | 0.80 lbs | List price $34.99
About: Local television newscasts around the country look alike and are filled with crime, accidents, and disasters.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.