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Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes
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Bibliographic Detail
Publisher Cambridge Univ Pr
Publication date November 28, 1998
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780521637268
ISBN-10 0521637260
Dimensions 1 by 6.25 by 9.25 in.
Weight 1.05 lbs.
Original list price $39.99
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description: Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others' opinions), or media's coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes). Media content is particularly well suited to serving as a credible channel of information about large-scale collective phenomena. Coverage of the collective opinions (in the case of perceptions of social problems such as crime or unemployment) alters people's political attitudes in surprising, yet subtle ways. These kinds of effects have important implications for the quality of public opinion and the accountability of political leaders in a mass mediated democracy.

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Paperback
Book cover for 9780521637268
 
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from Cambridge Univ Pr (November 28, 1998)
9780521637268 | details & prices | 6.25 × 9.25 × 1.00 in. | 1.05 lbs | List price $39.99
About: Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others' opinions), or media's coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes).

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