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By
R. E. Batchelor and
M. Chebli-Saadi
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Bibliographic Detail
Publisher
Cambridge Univ Pr
Publication date
March 1, 1998
Pages
350
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780521585002
ISBN-10
0521585007
Dimensions
1 by 7 by 9.75 in.
Weight
1.80 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$122.00
Other format details
university press
§As reported by publisher
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.
Editions
Hardcover
The price comparison is for this edition
from Cambridge Univ Pr (March 1, 1998)
9780521585002 | details & prices | 350 pages | 7.00 × 9.75 × 1.00 in. | 1.80 lbs | List price $122.00
About: Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods.
About: Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods.
Paperback
from Cambridge Univ Pr (November 1, 1997)
9780521585354 | details & prices | 7.00 × 9.50 × 1.00 in. | 1.50 lbs | List price $54.99
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