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The Nature and Origins of Mass Opinion
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Bibliographic Detail
Publisher Cambridge Univ Pr
Publication date September 1, 1992
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780521407861
ISBN-10 0521407869
Dimensions 1 by 6 by 9 in.
Weight 1.15 lbs.
Original list price $44.99
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description: In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.

Editions
Hardcover
Book cover for 9780521404495
 
from Cambridge Univ Pr (September 1, 1992)
9780521404495 | details & prices | 367 pages | 6.50 × 9.50 × 1.00 in. | 1.30 lbs | List price $145.00
About: In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences.
Paperback
Book cover for 9780521407861
 
The price comparison is for this edition
from Cambridge Univ Pr (September 1, 1992)
9780521407861 | details & prices | 6.00 × 9.00 × 1.00 in. | 1.15 lbs | List price $44.99
About: In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences.

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