Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (2nd Edition) (Que Biz-Tech) | Tell Them Who I Am | Reading Educational Research | Driven | Field Guide to the U.S. Economy | Now You See It | Primer of Public Relations Research
This new edition contains revised benchmark statistics, updated resources, and a new section on the rhetorical uses of statistics, complete with new problems to be spotted and new examples illustrating those problems. Joel Best’s best seller exposes questionable uses of statistics and guides the reader toward becoming a more critical, savvy consumer of news, information, and data.
Entertaining, informative, and concise, Stat-Spotting takes a commonsense approach to understanding data and doesn't require advanced math or statistics.
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