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Everything but the Coffee: Learning About America from Starbucks
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Bibliographic Detail
Publisher Univ of California Pr
Publication date February 9, 2011
Pages 304
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780520269927
ISBN-10 0520269926
Dimensions 1 by 6 by 9.25 in.
Weight 0.90 lbs.
Original list price $29.95
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description:
Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.


Editions
Hardcover
Book cover for 9780520261068
 
from Univ of California Pr (October 20, 2009)
9780520261068 | details & prices | 304 pages | 6.50 × 9.75 × 1.00 in. | 1.30 lbs | List price $85.00
About: Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America.
Paperback
Book cover for 9780520269927
 
The price comparison is for this edition
from Univ of California Pr (February 9, 2011)
9780520269927 | details & prices | 304 pages | 6.00 × 9.25 × 1.00 in. | 0.90 lbs | List price $29.95
About: Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America.

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