The authors have spent over twenty years collecting and analyzing rumors and contemporary legends--from the ever-durable Kentucky Fried Rat cycle to persistent beliefs about athletic footwear manufacturers and their support for white supremacist regimes. These implausible stories serve many purposes: they assuage anxieties, entertain friends, increase our sense of control--all without directly proclaiming our own attitudes. Fine and Turner consider how these tales reflect attitudes that blacks and whites have both about each other and about the world they face. In an engaging and penetrating narrative, they brilliantly demonstrate how--by transforming unacceptable impulses into a narrative that is claimed to have actually happened--we are able to express the inexpressible.
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