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Advertising the American Dream: Making Way for Modernity, 1920-1940
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Bibliographic Detail
Publisher
Univ of California Pr
Publication date
October 1, 1986
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780520058859
ISBN-10
0520058852
Dimensions
1 by 7 by 10.25 in.
Weight
2 lbs.
Original list price
$41.95
Other format details
university press
Amazon.com says people who bought this book also bought:
The Hidden Persuaders | The End of Reform | Satisfaction Guaranteed | Indian Blues | A Consumers' Republic | Fables of Abundance
The Hidden Persuaders | The End of Reform | Satisfaction Guaranteed | Indian Blues | A Consumers' Republic | Fables of Abundance
Summaries and Reviews
Editions
Hardcover
from Univ of California Pr (October 1, 1985)
9780520052536 | details & prices | 8.00 × 10.50 × 1.00 in. | 2.65 lbs | List price $85.00
About: A revealing look at advertising from 1920 to 1940 examines how, through anticipation of a more complex, urban society, advertisers discovered new ways to play on anxiety and manipulate images to promote a self-sustaining 'consumption ethic.
About: A revealing look at advertising from 1920 to 1940 examines how, through anticipation of a more complex, urban society, advertisers discovered new ways to play on anxiety and manipulate images to promote a self-sustaining 'consumption ethic.
Paperback
The price comparison is for this edition
Reprint edition from Univ of California Pr (October 1, 1986)
9780520058859 | details & prices | 7.00 × 10.25 × 1.00 in. | 2.05 lbs | List price $41.95
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