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Hallyu 2.0: The Korean Wave in the Age of Social Media
By Sangjoon Lee (editor) and Abé Markus Nornes (editor)
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Bibliographic Detail
Publisher Univ of Michigan Pr
Publication date June 1, 2015
Pages 268
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780472072521
ISBN-10 0472072528
Dimensions 1 by 5 by 9 in.
Weight 1 lbs.
Original list price $85.00
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description: Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.

Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.


Editions
Hardcover
Book cover for 9780472072521
 
The price comparison is for this edition
With Sangjoon Lee (other contributor) | from Univ of Michigan Pr (June 1, 2015)
9780472072521 | details & prices | 268 pages | 5.00 × 9.00 × 1.00 in. | 1.00 lbs | List price $85.00
About: Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies.
Paperback
Book cover for 9780472052523
 
With Sangjoon Lee (other contributor) | from Univ of Michigan Pr (June 1, 2015)
9780472052523 | details & prices | 268 pages | 6.25 × 9.25 × 0.75 in. | 0.95 lbs | List price $35.00

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